The world's biggest brewer Interbrew and
electronics manufacturer Philips are currently
fermenting a new, affordable system that delivers
pub quality lager at home. According to Business
on Sunday a machine costing under £170 will
keep special 6litre lager kegs at a constant 3oC
and deliver it by pump on demand. The kegs will
retail at around £12.50 and the first machine
is due to be launched in Belgium in mid-November.
Interbrew and Philips then plan to roll out the
system worldwide in a move likely to give a fresh
boost to the trend for a growing proportion of
beer to be consumed at home. It's not certain,
however, whether the device will be suitable for
providing traditional British ales that are best
served at cellar temperature in pubs.
For a long time British brewers have tried to
simulate cask-condition beers in canned form by
inserting what's become known as "widgets".
If the new system takes off it will clearly please
millions of UK lager drinkers and, hopefully,
help keep them off the streets!
(c)Andrew Leech
andy@buckshouse1.demon.co.uk
Bucks House Publishing
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