| By the
very nature of their vocation you would expect captains
of industry such as chief executives, managing directors
and so on to be brim full of confidence. But not
so!
According to the Aziz Management Communications
Index, over 80% of UK company directors just loath
public speaking and find it the most nerve-wracking
activity they are obliged to undertake. For example,
they find addressing a large conference audience
considerably more difficult than other business
tasks such as reviewing financial data, preparing
business plans and managing employees.
Indeed, a wide range of business tasks which
involve speaking or presentation seem to strike
fear into the average business person. Around
62% would be nervous or worried at the prospect
of presenting to the City, and 61% dreaded the
thought of having to give a TV interview.
And it's not something that is gradually getting
less as the workforce gains more confidence. There
has been a 14% increase over the past 12 months
of directors saying they prefer not to speak in
public yet they are all aware of it's importance
in today's highly competitive business arena.
[ENDS]
Andrew Leech, Cross Reference Tel: 01753 884216
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