Merchandise bought by mail order or off the internet
and then returned because buyers consider them
faulty or they don’t want them after all,
are said to be contributing to the extra delivery
traffic on UK roads. TVs, for instance, are often
sent back because the purchasers can’t get
to grips with the operating instructions and don’t
get any further than turning on the red standby
eye.
A new government-backed report says that returned
goods are costing UK retailers around £500m
each year in unnecessary freight journeys. Most
frequently returned good are electrical items,
computers, CDs, books and clothes.
Apart from goods not working properly another
reason suggested is that suppliers are operating
liberal returns policies in order to maintain
customer loyalty but little co-ordinated thought
is given to managing the “returns phenomenon”
in a sustainable way.
Andrew Leech, 01753 884216
|